When you browse the internet, listen to music, drive your car, or use your phone, AI is involved, whether you realize it or not.
Google is leading the charge on AI development. The tech behemoth has been working on implementing AI in just about all of its services, from the Google Assistant embedded in all Android phones to the way we search for things on Google, watch videos on YouTube, and access our photos in Google Photos.10111213
Amazon has been working on their line of Echo products for the past several years.7 These are their signature smart speakers that use an AI assistant – “Alexa” – to help users with common tasks and routines, like streaming music and video, checking the weather, setting reminders, searching the internet, and more.
Microsoft’s approach to the artificial intelligence field has centered around helping developers understand and utilize AI concepts, working with companies to create new workflows, and demystifying this technology through research and easily accessible explanations of the inner workings of AI programs.39
Artificial intelligence makes intensive computer tasks effortless. Whether it’s understanding the scope of your company’s expenses, maximizing on marketing strategies, or providing customers with memorable and unique experiences, AI can save you money and time by doing the heavy lifting for you.
To say that AI will be able to improve our ability to interpret and utilize data is a vast understatement. Currently, data analysis is done by a person reasoning through data, an automated program that provides us with concise information, or some combination of the two.
For the past several years, data has been the primary driver behind business growth. Understanding how consumers behave, why they make the decisions they do, and how to use that information to improve marketing is key to a business’s success.