Episode 041

The
Future Of Fan Engagement

In this episode of The Future Of, host Jeff Dance is joined by Johnny Rodriguez and Charlie Kurian to discuss the future of fan engagement in the sports industry. The conversation explores how emerging technologies like AI, AR, and VR are shaping the way fans interact with their favorite sports and teams, creating a more personalized and immersive experience. The guests also delve into the ethical considerations and the importance of inclusive design in the evolving landscape of fan engagement.

Jeff Dance
Founder & CEO, Fresh Consulting
Jeff Dance
Johnny Rodriguez
Director of Innovation, Fresh Consulting
Johnny Rodriguez
Charlie Kurian
Director of Innovation and Strategy
Charlie Kurian

In this episode of The Future Of, host Jeff Dance is joined by Johnny Rodriguez and Charlie Kurian to discuss the future of fan engagement in the sports industry. The conversation explores how emerging technologies like AI, AR, and VR are shaping the way fans interact with their favorite sports and teams, creating a more personalized and immersive experience. The guests also delve into the ethical considerations and the importance of inclusive design in the evolving landscape of fan engagement.

45:23
The Future of Fan Engagement

In this episode of The Future Of, host Jeff Dance is joined by Johnny Rodriguez and Charlie Kurian to discuss the future of fan engagement in the sports industry. The conversation explores how emerging technologies like AIAR, and VR are shaping the way fans interact with their favorite sports and teams, creating a more personalized and immersive experience. The guests also delve into the ethical considerations and the importance of inclusive design in the evolving landscape of fan engagement.

Emerging Technologies Shaping the Fan Experience

  • Artificial Intelligence (AI):
    Used to analyze fan data and deliver personalized content to enhance the fan journey.
  • Augmented Reality (AR) & Virtual Reality (VR):
    Implemented to create immersive experiences like virtual stadium tours or real-time player interactions.
  • Mobile apps and digital platforms:
    Built to offer direct fan engagement through exclusive content, in-game interaction, and streamlined purchases.

Inclusive Design & Ethical Considerations

  • Accessibility:
    Designing experiences that accommodate all fans, regardless of physical or technological limitations.
  • Data Privacy:
    Managing fan data transparently and ethically, with a strong focus on consent and protection.
  • Equitable Fan Experience:
    Ensuring technological innovation doesn’t exclude underrepresented groups, promoting inclusive participation.

The Future of Fan Engagement

  • Advanced Personalization:
    Trends point toward ultra-customized fan experiences tailored to individual preferences and behaviors.
  • Real-Time Interaction:
    Development of platforms that enable fans to interact live during games, enhancing engagement and excitement.
  • Integration of Emerging Tech:
    Continued investment in AI, AR, and VR to evolve the way fans experience sports inside and outside stadiums.
Episode Host
Jeff Dance
Jeff Dance
Founder & CEO, Fresh Consulting

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space.

Episode Guests
Johnny Rodriguez
Johnny Rodriguez
Director of Innovation, Fresh Consulting

Johnny is Fresh’s Director of Strategic Innovation who brings over 13 years of experience in user experience, interaction design, and front-end web development. He thrives on the challenge of leading interaction design.

Charlie Kurian
Charlie Kurian
Director of Innovation and Strategy

Director of Innovation and Strategy for the Spurs, a five-time NBA championship team.